YJ, owner of Beijing 101 Hair Consultants, started off as a sole proprietor 20+ years ago. At that time, he handled everything by himself, including operations, finance, marketing and HR, among others.
Along the way, YJ faced his fair share of difficulties. However, with hard work and help from colleagues, he recovered and took his business to greater heights. Today, his business has nearly 200 staff, with shops all over Singapore and holding its own despite the tough retail environment.
With his deep knowledge and experience of SME operations, YJ hopes to help other SME businessmen avoid the same pitfalls and enable their businesses to similarly flourish.
DISCOVERY is YJ’s passion project, it is his way of giving back to society. His philosophy is simple: He wants to help others be successful and stay engaged so as to better contribute back to society.