About Us

To be the No. 1 business coach in Singapore enabling small company owners to achieve their organisational goals and personal happiness.

DISCOVERY’s mission is to help small company owners and start-ups successfully navigate business problems, with DISCOVERY as a trusted guide.

As coaches, we are here to help YOU solve your business problems. We teach you how to uncover, strategise, plan and execute your business solutions.

Our approach is epitomised by our Principal Coach YJ Cheng’s (a member of the International Coach Federation) statement: “I’m your coach, I can teach you how to kick the ball, but you need to be able to do it yourself.”

And as your business partners, we care.

DISCOVERY is a team of professional business coaches led by YJ Cheng, a successful small business owner. We specialise in helping SMEs maximize their potential. DISCOVERY empowers you to achieve better cash flow, operational improvements and greater staff motivation through proven strategies and techniques.

YJ, owner of Beijing 101 Hair Consultants, started off as a sole proprietor 20+ years ago. At that time, he handled everything by himself, including operations, finance, marketing and HR, among others.

Along the way, YJ faced his fair share of difficulties. However, with hard work and help from colleagues, he recovered and took his business to greater heights. Today, his business has nearly 200 staff, with shops all over Singapore and holding its own despite the tough retail environment.

With his deep knowledge and experience of SME operations, YJ hopes to help other SME businessmen avoid the same pitfalls and enable their businesses to similarly flourish.

DISCOVERY is YJ’s passion project, it is his way of giving back to society. His philosophy is simple: He wants to help others be successful and stay engaged so as to better contribute back to society.